• This feature will help store owners to reach more customers specially in the MENA region as Arabic is the native language in MENA region .
• Creating the application in Arabic is the main unique selling proposition that “Yalla N Shop” has, as there are no Arabic application on Facebook  with the same idea of “Yalla N Shop”

Social media interaction:

• This interactions will make it easier for the users to invite to buy, recommend to friends,  and share their wish list with their friends which will initiate their friends buying behavior.
• It is also useful for the store owner, as customers here are acting as promoters.

Shopping cart:

• This feature is useful for the user as payments is easy with the shopping cart. Customers will not require to pay for every single item they select, but the software will easily calculate the amount for all the selected items and make an automatic order for them. Friends will be notified by shoppers shopping cart updates which will initiate their friends buying behavior.

Online Customer Services:

• This feature helps the users or customers to chat directly with the store owner in order to discuss more details about the product as well as after sales service issues.
• This feature is also useful for the store owner as shoppers will trust the store, so this may initiate their friends buying behavior.

Wish list:

• This feature is useful for users as they can add whatever product they like to the wish list, and this wish list will be seen by all the user’s friends; by this the user’s friend could surprise him/her one day by buying an item from the wish list (initiate buying behavior).

Search/arrange product or price:

• This feature helps the users to search for whatever product they need, according to their budget or specific type of product, this will initiate buying behavior.